Publications
I’m always thinking about where things are headed: how AI is reshaping the internet, what that means for brands and data practitioners, and how we can stay ahead of the curve. Read on for my perspective.

The New Rules for Brand Visibility in Google Search. (June 2025). VKTR.

The Internet’s Future Is Fragmented — And Brands Need a New Strategy. (March 2025). CMSWire.

How to influence Google’s AI Overviews. (March 2025). MarTech.

Winning the GenAI Game: Strategies for Immediate and Future Success. (January 2025). VKTR.

GenAI for Mobile Carriers: Opportunity & Challenges. (May 2025). The Fast Mode.

Charting a Course: Setting Terakeet’s Corporate AI Policy. (May 2024). Terakeet Engineering Blog.

Deploying a LLM to a Vectorized UDF on Snowflake using Snowpark. (May 2024). Terakeet Engineering Blog.